ALEC (Alberta Live Events Coalition) began as an task force on March 20, 2020 to discuss best practices for when mass gathering restrictions are eased within Alberta. We have developed a set of best practices and guidelines, and are partnering with municipal and provincial Government officals  to ensure they understand that event professionals can both produce live events in a safe manner and are a major contributor to the economy.




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In Canada, live events:
• stimulate one-third of tourism activity
• sustain 229,000 direct jobs
• generate 33 billion dollars in direct spending and contribute 19 billion dollars to the GDP
(Per Meetings Mean Business Canada and Oxford Economics)

 In September an informal survey was sent out to industry professionals. 119 surveys were returned and the numbers were staggering. Since COVID-19 shut down the event world 11,000+ events in Calgary, Edmonton, and Red Deer were either postponed or canceled with a loss of $291 million dollars.  The numbers keep climbing.

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